The Givz Blog

Actionable Strategies to Help You Increase Average Order Value (AOV)

March 2023 Campaign Calendar

The Givz Campaign Calendar for March 2023. A list of social media holidays and the best charities to pair them with for your March campaigns.

The 2022 Givz Guide to Black Friday, Cyber Monday and Giving Tuesday

Welcome to our 2022 Guide for Black Friday, Cyber Monday and Giving Tuesday. 2022 BFCM will mark our third BFCM holiday working with retailers to give-back and maximize holiday sales. Historically our offers have performed exceptionally well during BFCM as a Givz Donation Offer add-on will help you stand out among your competition.

Guide to Ecommerce Reporting: 33 Report Types and Tools

Use these ecommerce reporting tools, examples, and templates to help you track everything from inventory to marketing performance to returns. Target Keyphrase: ecommerce reporting

21 Ecommerce Marketing Automation Tools and Tips

Ecommerce marketing automation is growing more complex, but the tools are getting easier to use. Find out how to automate important marketing workflows.

15 Green Marketing Examples to Inspire You in 2022

These green marketing examples will show you that businesses can have an impact on the planet and on consumers. Get inspired to greenify you

Top Charities Working To Reduce Gun Violence In The United States

Top charities to feature in Givz offers that are working to reduce gun violence in the United States.

How Ecommerce Stores Can Authentically Support AAPI Charities

May is Asian American and Pacific Islander Heritage month, and in its honor, we sat down with Sam Ruiz, the founder of Tgthr Collective, a growth marketing agency for purpose-driven DTC brands.

How CROSSNET Gives to Mental Health Charities While Keeping Customers Active

How Chris Meade, CMO of CROSSNET uses Givz to give to a charity he’s personally connected to, offer customers the same opportunity, and buil

30 Ecommerce Marketing Platforms to Try in 2022

These ecommerce marketing platforms can help with content creation, website conversions, marketing automation, audience analytics, and more.

10 Green Marketing Strategies to Try in 2022

Want to ramp up marketing efforts for your green products? Try these green marketing strategies to convert more conscious consumers into cus

29 Ecommerce Marketing Funnel Examples, Templates & More

In this guide to ecommerce marketing funnels, you’ll find funnel stages, examples, templates, and funnel analysis tips to help you boost you

15 Eco Friendly Marketing Campaigns You Can Learn From

Check out these eco friendly and sustainable marketing campaigns from some of your favorite brands to get ideas for your next campaign.

25 LGBTQ Charities to Support During Pride Month & Year-Round

LGBTQ people can be at increased risk of bullying, violence, homelessness, and mental health struggles. Learn ways to donate as a business or individual.

How Coco Moon Puts Charitable Giving in Customers' Hands with Givz

By allowing customers to choose from featured charities with Givz, or to search their own favorite organization, Coco Moon has been able to support customers’ favorite causes while diversifying their giving.

Green Marketing: Interesting Statistics and Research Notes

Green marketing connects environmentally aware consumers to the products they need to live a greener life. Research shows that concern for the environment is growing.

Corporate Social Responsibility: Definition, Strategies, and Tools

Discover how to improve your corporate social responsibility (CSR) with the right strategies, risk mitigation, and tools. See the key factors that makeup CSR.

Help Your Customers Make a Difference by Adding Charitable Donations to Your E-Commerce Store

Adding charitable donations to your e-commerce business is easy, and it’s proven to boost conversion and revenue.

7 Charities You Can Support for Women's History Month & International Women's Day

Charities You Can Feature on Givz for International Women’s Day & Women’s History Month.

25 Environmental Charities to Support for Earth Day and All of April

Support these environmental charities on Earth Day and during the month of April. Get donation tips and resources for businesses and individuals.

Help Ukraine: Charities You Can Support

High impact humanitarian charitable organizations on the ground in Ukraine you can support individually and as a company.

Social Good Growth Summit

The Givz team hosted our first webinar, #GivzSummit. We were most fortunate to be joined by Eric Binder (Spongellé), Emily Baird (Nuun Hydration) and Ross Goodhart (Jupiter) to chat about their experience in social impact marketing and more.

15 Charity Donation Apps & How to Choose the Right One

There are lots of different types of charity donation apps. Here’s how to pick the right one for your ecommerce business or non-profit organization.

8 Important Green Marketing Strategies for Eco-Friendly Ecommerce Brands

Green marketing is on the rise. More and more consumers are turning to corporations in the fight against global warming. Check out these top strategies.

Teaching Kids About Giving: The Why, The How and The How Soon

Teaching our kids to give charitably raises them into better human beings. We also know some of the specific traits this builds in children, which they can use as adults and while they grow.

How to Define and Communicate Your Core Brand Values

With cause marketing and conscious consumerism on the rise, more and more Shopify store owners are giving to charity. Here’s how to do this automatically.

How to Give to Charity Through Your Shopify Ecommerce Store

With cause marketing and conscious consumerism on the rise, more and more Shopify store owners are giving to charity. Here’s how to do this automatically.

7 Cause Marketing Trends to Grow Your Ecom Brand in 2022

These cause marketing trends are trendy for a reason. Learn how to grow your ecommerce brand with practical cause marketing ideas and tactics.

How to Align Your Brand Values with a Cause

Want to align your brand values with a cause? Here’s our guide on how to do this authentically, and in a way that matches your company mission too.

20 Charities to Support During the Holiday Season [Ecom Edition]

Want to partner with charities during the holidays? Here’s how to manage charitable giving and 20 charities you should consider supporting.

How to Choose a Shopify Donation App

Learn all about Shopify donation apps, which allow your customers to donate to a charity of their choice or one that you highlight during checkout.

Getting Kids To Givz

On the cusp of the season of “getting,” now is the time to encourage kids to get in the giving spirit. Though they are small, there are still so many ways for little ones to give.

BFCM Resources for Ecommerce: Strategies, Tools, and Metrics

BFCM stands for Black Friday Cyber Monday, and it offers ecommerce store owners the chance to 3X or even 10X their typical sales volume. See our resources.

Black Friday Ecommerce: 25 Optimization, Marketing, and Giving Ideas

Want to sell your ecommerce products without discounts? Here are unique ideas, including cause marketing, producing fewer SKUs, and premium branding.

How to Sell Ecommerce Products Without Offering Discounts

Want to sell your ecommerce products without discounts? Here are unique ideas, including cause marketing, producing fewer SKUs, and premium branding.

Customers Want to Know Their Purchase Matters: Here's How to Prove it Does

Today’s customers care more about making a difference than making a saving: Here’s how and why to make charitable giving part of your ecommerce brand.

17 Cause-Related Marketing Examples for Ecommerce

These cause related marketing examples span one-off promotions, ongoing campaigns, and percentage-based donations. Check out these inspiring examples.

How Givz allowed Antlion Audio to continue its commitment to giving back to the community during the pandemic

How Givz allowed electronics company Antlion Audio to continue its commitment to giving back to the community during the pandemic

32 Cause Marketing Statistics Every Ecommerce Marketer Should Know

Cause marketing statistics are hard to find, because it’s so new. Here are statistics about cause-related campaigns and conscious consumers.

Black Friday Donation Incentives: How to Ditch Discounts for Your Ecommerce Store

How to Offer Donation Incentives for Black Friday & Cyber Monday

Prospect Farms Launches Givz To Support The Causes Their Customers Care About

Prospect Farms launches Givz to support causes their customers care about and those making an impact on helping people improve their mental health.

Guide to Holiday Promotional Campaigns for Ecommerce Stores

The best holiday campaigns for ecommerce companies align with your brand, the holiday, and its meaning. Check out these examples of campaigns that convert.

How To Increase Your Average Order Value by Giving Back

Your average order value is a key ecommerce metric. Learn how to measure it, track it, and improve it with cause marketing give back campaigns.

How Clothing Brand Terez Found Givz Helped Improve Average Order Value

As the company grew, Zara started looking for other ways to make Terez customers feel good – and that’s when she came across Givz.Givz can be incorporated into any Shopify store to make it easy for merchants to set up charitable donations connected to purchases.

5 Popular Ecommerce Discount Strategies (Plus No-Discount Tactics)

These popular discount strategies for ecommerce companies can help you grow sales and increase cart order value. But discounting your products isn’t the only way.

How to Run High-Converting Ecommerce Promotions Without Discounts

Typically, ecommerce companies use discounts to run their promotions. But there is a better way (that actually converts at a higher rate too).

Ecommerce Discounts: A Race to the Bottom?

Ecommerce discounts are incredibly common today, but are they forcing brands into a race to the bottom? Here are some ways you can attract new customers without discounting prices.

The 4 Types of Cause Marketing (With Examples)

Cause marketing refers to when brands collaborate with non-profit organizations in order to promote their products while donating to a cause.

How To Easily Add Charitable Donations To Your Ecommerce Store and Drive Customer Engagement

Incorporating charitable donations into your business has never been easier, and customers enjoy having a direct impact on a worthy cause.

Customers Want to Know You Care: Prove It Through Charitable Donations

Ditch the discounts and build true brand loyalty by enabling your customers to support the causes close to their hearts.