May 2023 Campaign Calendar

Monthly Themes

We’ve seen retailers thrive by celebrating month-long themes with their community. Try rallying around Mental Health Awareness Month during May. 

Example: Try setting a spend threshold at your Average Order Value (AOV) and reward shoppers with 5% to support a charity of their choice during MHA Month.

Mental Health Awareness Month

• Active Minds (20-0587172)
• American Foundation for Suicide Prevention (13-3393329)
• Child Mind Institute (80-0478843)
• NAMI (National Alliance on Mental Illness) (43-1201653)
• Project Healthy Minds (82-3616589)
• The Jed Foundation (13-4131139)

Other Monthly Themes

• ALS Awareness Month
• Better Sleep Month
• Brain Cancer Awareness Month
• Clean Air Month
• Cystic Fibrosis Awareness Month
• Healthy Vision Month
• Jewish American Heritage Month
• Meditation Month
• National Pet Month
• Tennis Month

Want to celebrate one of these causes during May? Contact us and we can get you set-up and curate a list of charities for you.

Day Themes

These days are perfect for single day offers to engage with your community.

Example: Try celebrating one of these themes with your community with a 1-day offer where 5% of every order goes to charity.

May 2: National Foster Care Day

• Children’s Defense Fund (52-0895622)
• Dave Thomas Foundation for Adoption (31-1356151)

May 4: Star Wars Day

• UNICEF USA (13-1760110)
• United Way Worldwide (13-1635294)
• St. Jude Children’s Research Hospital (35-1044585)

May 5: Cinco de Mayo

• Hispanic Federation (13-3573852)
• Detention Watch Network (83-3874583)

May 11: National Children’s Mental Health Awareness Day

• Child Mind Institute (80-0478843)
• St. Jude Children’s Research Hospital (35-1044585)

May 12: International Nurses Day

• American Nurses Foundation (13-1893924)

May 14: Mother’s Day

• Every Month Counts (45-4102644)

May 17: International Day Against Homophobia Transphobia and Biphobia

• The Trevor Project (95-4681287)
• Trans Lifeline (47-2097494)
• National Center for Transgender Equality (41-2090291)

May 20: National Armed Forces Day

• United Service Organizations (13-1610451)
• Fisher House Foundation (11-3158401)
• Semper Fi & America’s Fund (26-0086305)

May 21: World Meditation Day

• Bent On Learning (54-2154416)

May 29: Memorial Day

• Bob Woodruff Foundation (26-1441650)
• Gary Sinise Foundation (80-0587086)
• K9s For Warriors (27-5219467)

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