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May 2023 Campaign Calendar

May 2023 Campaign Calendar

Monthly Themes

We’ve seen retailers thrive by celebrating month-long themes with their community. Try rallying around Mental Health Awareness Month during May. 

Example: Try setting a spend threshold at your Average Order Value (AOV) and reward shoppers with 5% to support a charity of their choice during MHA Month.

Mental Health Awareness Month

  • Active Minds (20-0587172)
  • American Foundation for Suicide Prevention (13-3393329)
  • Child Mind Institute (80-0478843)
  • NAMI (National Alliance on Mental Illness) (43-1201653)
  • Project Healthy Minds (82-3616589)
  • The Jed Foundation (13-4131139)

Other Monthly Themes

  • ALS Awareness Month
  • Better Sleep Month
  • Brain Cancer Awareness Month
  • Clean Air Month
  • Cystic Fibrosis Awareness Month
  • Healthy Vision Month
  • Jewish American Heritage Month
  • Meditation Month
  • National Pet Month
  • Tennis Month

Want to celebrate one of these causes during May? Contact us and we can get you set-up and curate a list of charities for you.

Day Themes

These days are perfect for single day offers to engage with your community.

Example: Try celebrating one of these themes with your community with a 1-day offer where 5% of every order goes to charity.

May 2: National Foster Care Day

  • Children’s Defense Fund (52-0895622)
  • Dave Thomas Foundation for Adoption (31-1356151)

May 4: Star Wars Day

  • UNICEF USA (13-1760110)
  • United Way Worldwide (13-1635294)
  • St. Jude Children’s Research Hospital (35-1044585)

May 5: Cinco de Mayo

  • Hispanic Federation (13-3573852)
  • Detention Watch Network (83-3874583)

May 11: National Children’s Mental Health Awareness Day

  • Child Mind Institute (80-0478843)
  • St. Jude Children’s Research Hospital (35-1044585)

May 12: International Nurses Day

  • American Nurses Foundation (13-1893924)

May 14: Mother’s Day

  • Every Month Counts (45-4102644)

May 17: International Day Against Homophobia Transphobia and Biphobia

  • The Trevor Project (95-4681287)
  • Trans Lifeline (47-2097494)
  • National Center for Transgender Equality (41-2090291)

May 20: National Armed Forces Day

  • United Service Organizations (13-1610451)
  • Fisher House Foundation (11-3158401)
  • Semper Fi & America’s Fund (26-0086305)

May 21: World Meditation Day

  • Bent On Learning (54-2154416)

May 29: Memorial Day

  • Bob Woodruff Foundation (26-1441650)
  • Gary Sinise Foundation (80-0587086)
  • K9s For Warriors (27-5219467)


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